We Are Art!
Not just Wine&Fashion. The excellence of Made in Italy art exhibition in China. Partners Metamorphosis and Resource Valley IMC.
Making Business Happen in collaboration with its partners Metamorfosi and Resource Valley IMC, between 2015 and 2016 organised in Shanghai and Shenzhen (China) three top-level exhibitions with unique works dedicated to three great artists: Pablo Picasso, Andy Warhol and Mimmo Rotella. We combined our project management skills with the reputation and curatorship of Metamorfosi, with the strength of the marketing and media relations of our local partner. The success of the three exhibitions was attested by the presence of over 100,000 visitors. The exhibition’s concept was curated by our partners, GAA-Giraldi Architetti Associati
From Scandicci to internationa markets. A year of "personal training" to prepare for foreign markets.
This Tuscan company, founded in 2012, specialises in the design and production of coin handling equipment, is an example of a micro-mechanical company of Made in Italy excellence, a leader in industrial automation for gaming. Valeria Cosi, its new CEO, chose Making Business Happen in 2020 – during the pandemic – with the double challenge facing her of generational change and repositioning on the Italian and international market. For a brand characterised by innovation, technology and quality, we chose to focus on the empowerment of people and product differentiation, especially by improving the internal expertise and the growth of the R&D area so as to be able to offer custom made solutions to national and international clients. Thanks to these actions, Creom has already achieved an important result with the signing of a number of commercial agreements. This has been a complex and transversal job, working and building together with the whole Creom team, starting from its Brand Management and preparation for internationalisation, and has included studying the market and the competition as well as scouting for new business contacts, all of this incorporated in the global strategy change management, supported by corporate coaching.
Renewable energy Made in Italy. Sustainable design and energy independence for the US market.
Dynamo Energies designs and builds machines for the production of clean renewable energy that guarantees energy independence. Founded as an innovative start-up, it chose Making Business Happen for its launch onto the international markets, particularly in the United States. We took action on two fronts. We presented the project to a series of stakeholders to raise visibility and endorsement, and subsequently for its positioning on the American market (with a focus on Florida and California) through various measures: evaluation of business opportunities, market analysis and sector studies, profiling and contact activation, scouting for potential partners in the US market, verification of business opportunities. The brand has become stronger and stronger; and has recently successfully completed a further round of fundraising.
Fox Bar Italia
From the province of Abruzzo to international markets. The success story of the Pavone brothers' "Italian aperitif".
A company leader today in the production of aperitif snacks with attention to the health and new food needs of international consumers (vegan & gluten free). Making Business Happen supported the repositioning of the brand – also reconceptualising the graphic, format and packaging aspects – in new niche market, from GDO to vending machines. From 2014 to 2016 we closely supervised and coordinated the promotion of the brand, its international commercial development and international marketing office; and when it participated in national and foreign trade fairs, organised business meetings and networking events. For example, in Cologne, for the ISM, we tested an innovative concept dedicated to importers, distributors, buyers who were “won over” by Fox Bar Italia products, confirming the success of the project.
From producers of extra virgin olive oil of excellence in Tuscany, to promoters of a new concept & lifestyle Made in Chianti Classico so as to conquer international markets.
Gianni and Paolo are fourth generation of extra virgin olive oil producers who wanted to make their product known outside of Tuscany. We worked together carefully on their Brand Equity Building, focusing on innovation and repositioning of the brand and its international commercial development. Also thanks to the opportunities offered by subsidised finance and non-repayable loans, we accompanied the strengthening of this internationalisation process, particularly by managing to identify trade partners in the US and EU markets. Furthermore, we developed the Pruneti Extra Gallery and the Pruneti Lifestyle concept, with the definition of a concept store focused on communicating the culture of extra virgin olive oil in Greve in Chianti (Florence) with a healthy, natural and sustainable lifestyle linked to the brand Pruneti. Today, Pruneti is a brand immediately recognisable for its authenticity and excellence and exports to many countries.
The added value of the temporary export manager. From "artisans" of Florentine bronze to a company with customers all over the world.
Il Bronzetto was founded in 1963 in Oltrarno and thanks to the traditional Florentine artisans, it creates furniture and lighting in brass and bronze of undisputed quality and mastery. Over time, international scenarios change and the need to be present in other markets has grown. In 2017, Bronzetto chose Making Business Happen as its Temporary Export Manager, entrusting us not only with the definition and management of its business strategy in foreign markets (we particularly focused on the US), but also with the mission of redefining the brand with a view to growing its Brand Equity and expanding its core business towards the sale, not only of products of excellence, but of artefacts that are the result of an artisanal and highly personalised work. It was a winning strategy. Today Bronzetto boasts 2450 customers all over the world and has a catalogue of 5762 products.
La Scolca, Gavi dei Gavi, from their centenary celebrations to the phygital media relations in the Covid-19 era. An example of effective global brand management rewarded by media and consumers.
Our relationship with Chiara Soldati began at Vinitaly 2018 when Making Business Happen was chosen from among other competitors to support the company in the celebration of 100 years in 2019. This was mostly due to our distinctive approach compared to other “communication” companies. This important, prestigious task, that required a great deal of responsibility on our part, allowed us to coordinate the company’s communication and marketing team to strengthen their brand awareness, enhance Chiara Soldati’s leadership and support trade partners in over 45 countries.
In 2019, on the occasion of the centenary, we took care of the PR & media relations and the general coordination of the events, in particular the Gala Dinner at the MUDEC in Milan on 15 April 2019, with the gastronomic creations of Chef Enrico Bartolini, and the Grand Opening of the new cellar and lounge terrace at Tenuta La Scolca, on 24 May 2019.
With the first lockdown in 2020, we were among the first to experiment with digital tasting so as to maintain a direct connection with the media, trade partners and consumers so as to give more attention to authenticity, identity and “organic” coverage. At the same time, we communicated in an innovative way their new wine experiences at the La Scolca estate with the La Scolca Wine Club Card; the opening of the e-commerce site, as well as other high profile partnerships such as those with Ferretti Yacht and Bentley Milano.
In 2021, we have the launch of a new label “La Scolca” destined in particular for the Russian, German, Ukrainian and Canadian markets as well as other new products.
Terme di Chianciano
Terme di Chianciano: from an iconic brand of the Dolce Vita to an international health and wellness destination in Tuscany.
Our project started in 2018 with an ambitious goal: to relaunch the Terme di Chianciano Brand by enhancing the Acqua Santa/beauty assets of Tuscany by focusing on the communication of healthy and natural lifestyles through the use of an accessible and contemporary language.
Together with its in-house team, we designed a new communication and marketing strategy, focusing on listening and empathy with the evolution of the feel & mood, especially during the months of the pandemic; keeping the relationship with customers and prospects active while safeguarding the value of brand (brand protection).
We transferred to the communication and marketing team the skills necessary to reconceptualise their mind-set, moving from an organization focused on the “production” of services and products to have more focus on customers, user experience and markets. All this while in doing so paying particular attention to profiling methodologies and to the analysis and updating of data.
We implemented an online and offline communication plan aimed at repositioning the Terme di Chianciano Brand in Italy and abroad, involving bloggers, influencers, enhancing social communication in addition to traditional media.
A fundamental part of the relaunch program was the organization of evening events within the Theia Thermal Pools and cultural programming within the Acqua Santa Park which was linked to the centenary of Maestro Fellini in collaboration with ANSA and Toscana Promozione. This was made possible through the use of the wide open spaces and the natural use of the Chianciano Spa as a place to enjoy culture and as one of the remaining few spaces capable of guaranteeing a safe social venue.
The organisation of the photographic exhibition “Chianciano, Le Terme in the magic of Fellini’s cinema”, in the Acqua Santa Park, inaugurated on 31 July 2020, was linked to the discovery of 65 unpublished photographs from the location inspection for the sequence in the 1957 Oscar-winning film from Divino Amore – Le Notte di Cabiria. We conceptualised and launched the Terme di Chianciano Film Award within the Review of the Terra di Siena International Film Festival as a driver of development and attraction of incoming flows for the years to come.
On the international market front, we presented the Chianciano Spa to over 300 Italian and international tour operators with a focus on the United States, Europe and Russia and assisted the internal team on the occasion of B2B and participation in trade fairs in Italy and abroad, both by being present and also digitally which included: the “Les Thermalies” Fair in Paris (from 23 to 26 January 2020 with Toscana Promozione), the Italian Luxury Workshop (New York 29 – 30 October 2019, promoted by Toscana Promozione), the “China International Import Expo “(from 5 to 10 November 2019 in Shanghai with Federterme), the Buongiorno Italia Fair (Moscow 8-11 December 2018), the TTG Incontri Fair in Rimini (10 -12 October 2018) and, on the digital front, the latest edition of Buy Tuscany 2020 with B2B meeting online. On the occasion of the events and fairs, the new offers were presented, in particular “Luxury” and “remise en forme”, and experiences reconceptualised for the Italian and international operators.
Since March 2020, with the first lockdown, we have integrated the relaunch action with a proactive approach to the marketing of Acqua Santa and the salts and cosmetics from the Chianciano Spa, with a telemarketing plan for the promotion and sale of experiences and products, the development of the proprietary e-commerce channel and the insertion of products on the main marketplaces.
After these two years, the Chianciano Spa, also thanks to the arrival of new investors, are ready to take a decisive step towards digital transformation, organisational change and to compete fully among the top international destinations for spa treatments and wellness in Tuscany, both for those traveling alone and for those who love to move with family and friends.