We Are Art!
Not just Wine&Fashion. The excellence of Made in Italy art exhibition in China. Partners Metamorphosis and Resource Valley IMC.
Making Business Happen in collaboration with its partners Metamorfosi and Resource Valley IMC, between 2015 and 2016 organised in Shanghai and Shenzhen (China) three top-level exhibitions with unique works dedicated to three great artists: Pablo Picasso, Andy Warhol and Mimmo Rotella. We combined our project management skills with the reputation and curatorship of Metamorfosi, with the strength of the marketing and media relations of our local partner. The success of the three exhibitions was attested by the presence of over 100,000 visitors. The exhibition’s concept was curated by our partners, GAA-Giraldi Architetti Associati
Creom
From Scandicci to internationa markets. A year of "personal training" to prepare for foreign markets.
This Tuscan company, founded in 2012, specialises in the design and production of coin handling equipment, is an example of a micro-mechanical company of Made in Italy excellence, a leader in industrial automation for gaming. Valeria Cosi, its new CEO, chose Making Business Happen in 2020 – during the pandemic – with the double challenge facing her of generational change and repositioning on the Italian and international market. For a brand characterised by innovation, technology and quality, we chose to focus on the empowerment of people and product differentiation, especially by improving the internal expertise and the growth of the R&D area so as to be able to offer custom made solutions to national and international clients. Thanks to these actions, Creom has already achieved an important result with the signing of a number of commercial agreements. This has been a complex and transversal job, working and building together with the whole Creom team, starting from its Brand Management and preparation for internationalisation, and has included studying the market and the competition as well as scouting for new business contacts, all of this incorporated in the global strategy change management, supported by corporate coaching.
Dynamo Energies
Renewable energy Made in Italy. Sustainable design and energy independence for the US market.
Dynamo Energies designs and builds machines for the production of clean renewable energy that guarantees energy independence. Founded as an innovative start-up, it chose Making Business Happen for its launch onto the international markets, particularly in the United States. We took action on two fronts. We presented the project to a series of stakeholders to raise visibility and endorsement, and subsequently for its positioning on the American market (with a focus on Florida and California) through various measures: evaluation of business opportunities, market analysis and sector studies, profiling and contact activation, scouting for potential partners in the US market, verification of business opportunities. The brand has become stronger and stronger; and has recently successfully completed a further round of fundraising.
Fox Bar Italia
From the province of Abruzzo to international markets. The success story of the Pavone brothers' "Italian aperitif".
A company leader today in the production of aperitif snacks with attention to the health and new food needs of international consumers (vegan & gluten free). Making Business Happen supported the repositioning of the brand – also reconceptualising the graphic, format and packaging aspects – in new niche market, from GDO to vending machines. From 2014 to 2016 we closely supervised and coordinated the promotion of the brand, its international commercial development and international marketing office; and when it participated in national and foreign trade fairs, organised business meetings and networking events. For example, in Cologne, for the ISM, we tested an innovative concept dedicated to importers, distributors, buyers who were “won over” by Fox Bar Italia products, confirming the success of the project.
Frantoio Pruneti
From producers of extra virgin olive oil of excellence in Tuscany, to promoters of a new concept & lifestyle Made in Chianti Classico so as to conquer international markets.
Gianni and Paolo, fourth generation of producers of extra virgin olive oil, have a product of the highest quality and a great ambition: to make Pruneti’s excellence known beyond the borders of Tuscany. The challenge was twofold: to innovate and reposition a historic brand and to develop a solid international expansion strategy.
We worked closely with Pruneti on a Brand Equity Building path aimed at innovation and repositioning. Our support focused on:
– International Commercial Development: we supported Pruneti in strengthening the internationalization process, identifying and consolidating strategic commercial partnerships in the key markets of the USA and EU.
– Subsidized Finance: We guided the company in accessing subsidized finance opportunities and non-repayable financing, essential resources to support the investments necessary for expansion.
– Innovative Brand Experience: We have developed the Pruneti Extra Gallery and Pruneti Lifestyle concepts, which have materialized in the creation of concept stores in Greve in Chianti and Florence. These spaces not only promote the culture of extra virgin olive oil, but also convey a healthy, natural and sustainable lifestyle, intrinsically linked to the Pruneti brand.
Today, Pruneti is a globally recognized brand, which exports its excellence to over 30 countries.
Il Bronzetto
The added value of the temporary export manager. From "artisans" of Florentine bronze to a company with customers all over the world.
Il Bronzetto was founded in 1963 in Oltrarno and thanks to the traditional Florentine artisans, it creates furniture and lighting in brass and bronze of undisputed quality and mastery. Over time, international scenarios change and the need to be present in other markets has grown. In 2017, Bronzetto chose Making Business Happen as its Temporary Export Manager, entrusting us not only with the definition and management of its business strategy in foreign markets (we particularly focused on the US), but also with the mission of redefining the brand with a view to growing its Brand Equity and expanding its core business towards the sale, not only of products of excellence, but of artefacts that are the result of an artisanal and highly personalised work. It was a winning strategy. Today Bronzetto boasts 2450 customers all over the world and has a catalogue of 5762 products.
La Scolca
La Scolca, Gavi dei Gavi, from their centenary celebrations to the phygital media relations in the Covid-19 era. An example of effective global brand management rewarded by media and consumers.
An example of effective global brand management rewarded by the media and consumers.
Our connection with Chiara Soldati began at Vinitaly 2018 and we were chosen among other competitors to support the company in the year of celebration of 100 years in 2019, precisely because of our distinctive approach compared to other “communication” companies. An important, prestigious and highly responsible task that allowed us to coordinate the company’s communication and marketing team to strengthen brand awareness, enhance Chiara Soldati’s leadership and support trade partners today in over 60 countries. In 2024 we coordinated the communication activities on the occasion of the 105th anniversary.
For both the centenary and the 105th, we took care of the PR&media relations and the general coordination of the events, in particular the Gala Dinner at the MUDEC in Milan on April 15, 2019.
At the same time, we communicated in an innovative way new wine experiences at the La Scolca estate, the La Scolca Wine Club Card, the opening of the proprietary e-commerce and the highly valuable partnerships such as the one with Ferretti Yacht, Allied Marine, Bentley Milano, Urbani, Buccellati, Big Art Festival. Today we support the company in the development of international PR and partnerships, in the coordination of relations with trade partners in 60 countries, and in the scouting and development of new trade contacts.
Terme di Chianciano
Terme di Chianciano: evolving from a quintessential Dolce Vita brand to a renowned international health and wellness destination in Tuscany.
Our project commenced in 2018 with an ambitious objective: to revitalize the Terme di Chianciano brand by enhancing the Acqua Santa and beauty assets of the Tuscan region while promoting healthy and natural lifestyles through accessible and contemporary communication.
We have executed a comprehensive online and offline communication strategy aimed at repositioning the Terme di Chianciano brand both in Italy and internationally, bolstering social media engagement alongside traditional media outlets.
A crucial component of the relaunch initiative was the organization of evening events at the Theia Thermal Pools and a cultural program at the Acqua Santa Park, commemorating the centenary of Maestro Fellini. On the international front, we showcased the destination to over 300 Italian and international tour operators, with particular emphasis on the United States, Europe, and Russia.
We also supported the internal team during B2B engagements and participation in trade fairs both domestically and abroad, in person and digitally, including: the “Les Thermalies” Fair in Paris (January 23-26, 2020, in collaboration with Toscana Promozione), the Italian Luxury Workshop (New York, October 29-30, 2019, promoted by Toscana Promozione), the “China International Import Expo” Fair (November 5-10, 2019, in Shanghai with Federterme), and the Buongiorno Italia Fair (Moscow, December 8-11, 2018).
DiCristian Dessert
Con un'esperienza di oltre 4 generazioni nella produzione di prodotti da forno, DiCristian Dessert ed il suo pastry chef Cristian Agresti hanno oggi una reputazione di rilievo nel mercato italiano ed internazionale.
With more than 4 generations of experience and passion for baked goods, DiCristian Dessert’s frozen pastries has reached an outstanding internationalization.
With his new revolutionary product the “Babarattolo”, Making Business Happen worked on opening new market opportunities and showing the world the magnificent tradition of this Neapolitan dessert. Our team at Making Business Happen was able to prepare the brand for internationalization by strengthening the brand image, packaging efficiency and positioning of the product, so the team could introduce in a second phase Cristian’s art in more than 30 countries as Temporary Export Managers. The synergy of these actions created extraordinary business partnerships with distributors and buyers around the world. The most important achievement was the introduction of DiCristian Dessert to the US importer TerraMar, with which the company established a partnership to sell the Babarattolo in the US market.
Busatti
Con oltre 160 anni di esperienza come tessitori in Anghiari, la famiglia Busatti ha creato un Brand iconico ammirato e apprezzato da molte aziende e clienti in tutto il mondo.
With more than 160 years of experience, the Busatti’s family created an iconic brand that is admired and appreciated by many businesses and clients around the world. Born of weavers from Anghiari, Tuscany, this brand is a symbol of Italian excellence with its refined textiles and intricate designs. Making Business Happen worked with this amazing brand to create a stronger brand identity that could easily transmit quality, history and elegance. With a series of catalog implementations, tradeshows and e-commerce integration, we were able to build the international reputation of this company. During the process, Making Business Happen worked on many fronts to bring Busatti’s fine fabrics in many fields such as catering, interior design, hotel industry, wedding planning, and much more.
Creazioni Antonella
Nella sua sede storica a Pesaro dal 1962 Creazioni Antonella realizza capi di abbigliamento unici con passione, artigianalità ed eleganza, diventando un vero punto di riferimento nel mondo dell'alta moda.
Creazioni Antonella, synonymous with Italian tailoring since 1962, aimed to expand its international presence and reach new customer segments. The goal: to open new foreign markets and diversify sales channels for its prestigious brands.
As Digital Temporary Export Manager, Making Business Happen implemented a targeted strategy:
– Digitalization and New Experiences: we positioned the brands on global e-commerce platforms such as JOOR and Mirta, creating new shopping experiences and expanding their reach.
– Global Expansion: We participated in key trade shows and events (Coterie NY, Who’s Next, CPM Moscow) to build networks with distributors and retailers in the USA, CIS and UAE/MENA.
– Strategic Partnerships USA: we signed partnerships with showrooms (Flying Solo, Franklyn Showroom) to ensure effective representation and distribution.
Thanks to our intervention, Creazioni Antonella significantly increased its visibility and business opportunities globally. The opening to new digital channels and the strategic presence in foreign markets have consolidated the position of the Antonella and Tesei brands as Made in Italy excellences in the world.
Aliveda
Aliveda è un brand innovativo leader nel settore della fitoterapia, il cui obiettivo è curare il benessere delle persone sulla base di rimedi esclusivamente naturali, con un approccio olistico e integrato e coerente con la medicina ufficiale.
Aliveda is a health company focused on improving people’s overall wellbeing with natural remedies. With their phytotherapic dietary supplements they focus on the causes and not on the symptoms of pathologies. We partnered with Aliveda to improve R&D in the supplements industry. Our goal was to provide doctors and patients with the best low-impact solutions that can help against pathologies. In the first part of our marketing strategy, we focused on building a stronger brand identity through social media platforms with the end goal of bringing more awareness in the dietary industry. This first action laid the fundamentals for our internationalization strategy through the D-TEM service. We particularly focused on the American market by partnering with e-commerce platforms to carry the brand, specifically Amazon.
Pizza&Other
Pizza&Other, based a few kilometers from Naples, is a leading company in the production of frozen pizzas and baked goods, faithful to the tradition of Neapolitan master pizza makers.
Pizza&Other, based a few kilometers from Naples, is a leading company in the production of frozen pizzas and baked goods, faithful to the tradition of Neapolitan master pizza makers. Founded in Avellino, Campania, at the end of 2014, the company represents the perfect synthesis between managerial experience and the art of creating gourmet artisanal pizzas.
Making Business Happen, as Digital Temporary Export Manager, supported Pizza&Other in strengthening its positioning on international markets. Thanks to a targeted scouting and activation activity, new trade partners were identified and developed, strengthening the share of pizzas produced for export, with a significant presence in key markets such as France, Greece, the United Kingdom, Germany, Scandinavian countries, Malta and the United States.
Through its work, Making Business Happen has not only consolidated the Pizza&Other – Napoli Gran Gourmet brand, but has also effectively promoted the authentic characteristics of true Neapolitan gourmet pizza among the international operator community, creating a market for quality frozen pizza.
Ortìa
Ortìa è un brand innovativo 100% vegetale, ma prodotto con lo stesso processo di un prodotto caseario.
Ortìa is the embodiment of 100% plant-based, dairy free creations. Conceived by its visionary founders Irene Pozzoli, Edoardo Pozzoli, and Francisco Garcia Molinari, Ortìa presents a range of spreadable creams that are not only 100% plant based and natural but also boast a high protein nutritional profile. These exquisite creations are designed to be savored at any hour of the day, offering endless possibilities for culinary exploration and experimentation.
Making Business Happen as Digital Temporary Export Manager supports the Company with the international lounch of the brand connecting them with international importers, distributors and retailers, focusing on European market.
Fratelli Marano
Dal 1930, da tre generazioni, Fratelli Marano produce dolci e torte con protagonista il rinomato e caratteristico fico calabrese, il Fico Dottato.
Fratelli Marano is an esteemed company with roots dating back to 1930, located in Calabria, South of Italy. Over three generations, Fratelli Marano has been dedicated producers of sweets and cakes featuring the renowned and distinctive Calabrian fig, Fico Dottato. Their offerings range from the cherished traditional Calabrian figs, known as “Crocette,” to innovative creations incorporating other Calabrian excellences such as bergamot, licorice, and chil.
Additionally, they pride in crafting classic chocolate figs and candied covered fruit. Fratelli Marano prides itself on seamlessly blending heritage with innovation; each product is meticulously handcrafted in Italy, utilizing only the finest and authentic raw materials.
Making Business Happen supports Fratelli Marano in the expansion of the American market with the selection and activation of new trade contacts and new digital and traditional sales channels.
I AM THE OCEAN, The Art Luxury House
I Am The Ocean, The Art Luxury House. An emerging luxury brand that combines the excellence of Tuscan artisan manufacturing with the use of innovative plant-based materials, whose mission is to revolutionize the concept of luxury through the creation of a conscious change.
Making Business Happen took care of all the phases of brand building by determining the target audience, defining the Vision and Mission and values of the brand, taking care of the brand Identity and coordinating the activities with MIRAI BAY for the construction of the proprietary e-commerce.
As experts in marketing and communication, we took care of the PR & Media Relations for the Brand with an online and offline communication strategy that allowed obtaining organic publications in industry magazines including Vogue Italy.
Il Tuo Banco - The Urban Street Farmers
Il Tuo Banco, un'azienda a conduzione familiare fondata nel 1966, cresciuta negli anni fino a diventare, da piccolo negozio di alimentari ambulante, a importante punto di riferimento nel territorio maremmano per la vendita di prodotti alimentari toscani locali artigianali.
From il Mio Banco sas, a family-run business founded in 1966, which has grown over the years from a street shop to Il Tuo Banco The Urban Street Farmers, a new food truck concept that is an important point of reference for the sale of Maremma products and other excellent products that cannot be found in large-scale distribution.
Making Business Happen supported the company in developing the concept and Brand Identity and in defining a marketing strategy to launch the Brand and the franchising project in international markets, particularly in Europe and the United States.
An authentic “hub market” of stories and products of excellence, the new brand reflects Il Tuo Banco’s commitment and aspiration to bring the flavors of the Tuscan Maremma to the world with a focus on local artisanal and sustainable agri-food production.
Thanks to the new e-commerce site and the franchising concept developed by MBH, Alessio and Mayta, the Founders & Owners of Il Tuo Banco The Urban Street Farmers, are now able to reach a global audience and export the flavors of Maremma to foreign markets to share them with all food lovers.
Gabriele Rocchi
Gabriele Rocchi Handmade in Florence, born in 2021 from the passion and experience of the brothers Gabriele and Francesco Rocchi, the artisan laboratory Gabriele Rocchi has quickly become a point of reference for fine pastry making.
Their creations are a hymn to taste and craftsmanship, such as the Salted Caramel biscuits with Cervia Fior di Sale, the genuineness of the Cantuccini with Avola Almonds or the originality of the Ovo di Frolla. The offer is completed by the spreadable creams with Piedmont PGI Hazelnut and Salted Caramel, together with the premium line of Panettone and Colomba.
Each Gabriele Rocchi product is the result of a meticulous process, which starts from the rigorous selection of raw materials and culminates in a design that is meticulous in every detail – from shape to consistency, from aromas to presentation – guaranteeing an impeccable sensory experience.
Making Business Happen played a crucial role in defining the positioning of the Gabriele Rocchi brand and accelerating its brand awareness in international markets. We worked strategically in the United States and the United Kingdom, activating a network of new commercial contacts and opening both digital and traditional sales channels.
Our intervention was instrumental in the entry of Gabriele Rocchi in the United States and the United Kingdom, establishing strong partnerships with two key importers.
Pastificio Carmiano
Jealous guardian and priviledge heir of Gragnanese Pasta Art.
Specialized in the production of pasta according to the ancient Gragnano tradition, Pastificio Carmiano was born from the union of the passion for taste and respect for tradition with the wisdom and dedication of those who dedicate their lives to the art of pasta making every day.
Craftsmanship is the absolute protagonist of the working method. Slow processing, prevalence of manual processes, selection of the best Italian grains, environmental sustainability and attention to
details are the guidelines of Pastificio Carmiano workshop activities.
Pastificio Carmiano is recognized as an operator within the Pasta di Gragnano I.G.P. circuit. This
guarantees the authentic origin of the product and protects against the risks of counterfeiting
and abuse, offering consumers maximum confidence in its quality.
Making Business Happen supports Pastificio Carmiano in the expansion of international markets with Digital Temporary Export Management activities, with a particular focus on the United States market, with definition of marketing strategy and selection and activation of relationships with local trade partners.
Olio Piro
High antioxidant extra virgin olive oil
Launched in the USA in 2020 by the brother and sister team Romain Piro and Marie-Charlotte Piro, Olio Piro expertly crafts an exceptional high antioxidant extra virgin olive oil loved for its distinctive flavor and outstanding health benefits.
Winner of global contests and involved in prestigious collaborations such as Eleven Madison Home for Eleven Madison Park, Piro redefines the ultra-premium Extra Virgin Olive Oil category.
Respect for nature and tradition, a deep commitment to innovation and sustainability and a fervent devotion to quality at every step of their business are the core values of the company and brand.
Making Business Happen conducted a market research and analysis activity for Piro, with a focus on Germany, Japan and the UK, to understand the current dynamics of the extra virgin olive oil market in these countries, the business development opportunities and the market entry strategies.
Le Bontà
Superior quality Italian sauces and soups, made with the finest raw materials and able to satisfy all ethical and taste needs of national and European consumers.
Le Bontà was founded in 1994 in Prato and began its journey with the production of sauces and ragùs of the Tuscan gastronomic tradition under the brands i Toscanacci and Accademia Toscana.
Le Bontà, founded in Prato in 1994, began its journey with the brands i Toscanacci and Accademia Toscana, establishing itself in the production of sauces and ragùs of the Tuscan gastronomic tradition. In 2011, the acquisition by the Barbagli and Carapelli families, with over a century of leadership in the food sector, accelerated development, preserving the authentic traditional identity. 2012 saw the integration of Nuova Terra, a reference player in the cereal, legume and seed market for over twenty years. The expansion continued in 2022 with the acquisition of F.lli Chiaverini, a historic Florentine jam brand since 1928.
Since 2024, Making Business Happen has been strategically collaborating with the Le Bontà Group to expand and strengthen the presence of our brands on international markets. The primary objective is the launch of the Chiaverini brand, enhancing its innovative and distinctive packaging, with a strategic focus on the United States, Northern Europe, South East Asia and the Middle East.
MAXXelle
Natural Haircare Attitude
For over 60 years, Wal Toush has embodied Italian excellence in the world of haircare, creating 100% Made in Italy products for hair care and coloring. Two distinct brands stand out in their portfolio: MAXXelle and Sikha.
MAXXelle, born in 2010 from a family entrepreneurial passion, is positioned as a young and dynamic brand in the professional market, with a strong commitment to eco-sustainable production and respect for health and the environment. Sikha is the brand designed for new generations, combining cutting-edge technology and green values. Each Sikha product is formulated with vegan and cruelty-free ingredients.
Our Digital Temporary Export Management project, launched in October 2024, supported Wal Toush in expanding into new markets, focusing on MENA countries, the United States, Canada and Mexico. We conducted an in-depth market analysis, profiled and selected key business contacts, in particular importers and distributors specialized in the professional haircare sector.
Our action included direct missions in the Middle East, Saudi Arabia and Kuwait. In addition, we presented the two brands and helped create brand awareness of the two Wal Touch brands, in strategic markets where the company is not yet present. With Making Business Happen, Wal Toush has expanded its international visibility and consolidated its image as an innovative and sustainable leader in the Made in Italy haircare sector and activated promising commercial relationships to expand its distribution abroad.