We Are Art!
Not just Wine&Fashion. The excellence of Made in Italy art exhibition in China. Partners Metamorphosis and Resource Valley IMC.
Making Business Happen in collaboration with its partners Metamorfosi and Resource Valley IMC, between 2015 and 2016 organised in Shanghai and Shenzhen (China) three top-level exhibitions with unique works dedicated to three great artists: Pablo Picasso, Andy Warhol and Mimmo Rotella. We combined our project management skills with the reputation and curatorship of Metamorfosi, with the strength of the marketing and media relations of our local partner. The success of the three exhibitions was attested by the presence of over 100,000 visitors. The exhibition’s concept was curated by our partners, GAA-Giraldi Architetti Associati
Creom
From Scandicci to internationa markets. A year of "personal training" to prepare for foreign markets.
This Tuscan company, founded in 2012, specialises in the design and production of coin handling equipment, is an example of a micro-mechanical company of Made in Italy excellence, a leader in industrial automation for gaming. Valeria Cosi, its new CEO, chose Making Business Happen in 2020 – during the pandemic – with the double challenge facing her of generational change and repositioning on the Italian and international market. For a brand characterised by innovation, technology and quality, we chose to focus on the empowerment of people and product differentiation, especially by improving the internal expertise and the growth of the R&D area so as to be able to offer custom made solutions to national and international clients. Thanks to these actions, Creom has already achieved an important result with the signing of a number of commercial agreements. This has been a complex and transversal job, working and building together with the whole Creom team, starting from its Brand Management and preparation for internationalisation, and has included studying the market and the competition as well as scouting for new business contacts, all of this incorporated in the global strategy change management, supported by corporate coaching.
Dynamo Energies
Renewable energy Made in Italy. Sustainable design and energy independence for the US market.
Dynamo Energies designs and builds machines for the production of clean renewable energy that guarantees energy independence. Founded as an innovative start-up, it chose Making Business Happen for its launch onto the international markets, particularly in the United States. We took action on two fronts. We presented the project to a series of stakeholders to raise visibility and endorsement, and subsequently for its positioning on the American market (with a focus on Florida and California) through various measures: evaluation of business opportunities, market analysis and sector studies, profiling and contact activation, scouting for potential partners in the US market, verification of business opportunities. The brand has become stronger and stronger; and has recently successfully completed a further round of fundraising.
Fox Bar Italia
From the province of Abruzzo to international markets. The success story of the Pavone brothers' "Italian aperitif".
A company leader today in the production of aperitif snacks with attention to the health and new food needs of international consumers (vegan & gluten free). Making Business Happen supported the repositioning of the brand – also reconceptualising the graphic, format and packaging aspects – in new niche market, from GDO to vending machines. We closely supervised and coordinated the promotion of the brand, its international commercial development and international marketing office; and when it participated in national and foreign trade fairs, organised business meetings and networking events. For example, in Cologne, for the ISM, we tested an innovative concept dedicated to importers, distributors, buyers who were “won over” by Fox Bar Italia products, confirming the success of the project.
Frantoio Pruneti
From producers of extra virgin olive oil of excellence in Tuscany, to promoters of a new concept & lifestyle Made in Chianti Classico so as to conquer international markets.
Gianni and Paolo, fourth generation of producers of extra virgin olive oil, have a product of the highest quality and a great ambition: to make Pruneti’s excellence known beyond the borders of Tuscany. The challenge was twofold: to innovate and reposition a historic brand and to develop a solid international expansion strategy.
We worked closely with Pruneti on a Brand Equity Building path aimed at innovation and repositioning. Our support focused on:
– International Commercial Development: we supported Pruneti in strengthening the internationalization process, identifying and consolidating strategic commercial partnerships in the key markets of the USA and EU.
– Subsidized Finance: We guided the company in accessing subsidized finance opportunities and non-repayable financing, essential resources to support the investments necessary for expansion.
– Innovative Brand Experience: We have developed the Pruneti Extra Gallery and Pruneti Lifestyle concepts, which have materialized in the creation of concept stores in Greve in Chianti and Florence. These spaces not only promote the culture of extra virgin olive oil, but also convey a healthy, natural and sustainable lifestyle, intrinsically linked to the Pruneti brand.
Today, Pruneti is a globally recognized brand, which exports its excellence to over 30 countries.
Il Bronzetto
The added value of the temporary export manager. From "artisans" of Florentine bronze to a company with customers all over the world.
Il Bronzetto was founded in 1963 in Oltrarno and thanks to the traditional Florentine artisans, it creates furniture and lighting in brass and bronze of undisputed quality and mastery. Over time, international scenarios change and the need to be present in other markets has grown. In 2017, Bronzetto chose Making Business Happen as its Temporary Export Manager, entrusting us not only with the definition and management of its business strategy in foreign markets (we particularly focused on the US), but also with the mission of redefining the brand with a view to growing its Brand Equity and expanding its core business towards the sale, not only of products of excellence, but of artefacts that are the result of an artisanal and highly personalised work. It was a winning strategy. Today Bronzetto boasts 2450 customers all over the world and has a catalogue of 5762 products.
La Scolca
La Scolca, Gavi dei Gavi, from their centenary celebrations to the phygital media relations in the Covid-19 era. An example of effective global brand management rewarded by media and consumers.
An example of effective global brand management rewarded by the media and consumers.
Our connection with Chiara Soldati began at Vinitaly 2018 and we were chosen among other competitors to support the company in the year of celebration of 100 years in 2019, precisely because of our distinctive approach compared to other “communication” companies. An important, prestigious and highly responsible task that allowed us to coordinate the company’s communication and marketing team to strengthen brand awareness, enhance Chiara Soldati’s leadership and support trade partners today in over 60 countries. In 2024 we coordinated the communication activities on the occasion of the 105th anniversary.
For both the centenary and the 105th, we took care of the PR&media relations and the general coordination of the events, in particular the Gala Dinner at the MUDEC in Milan on April 15, 2019.
At the same time, we communicated in an innovative way new wine experiences at the La Scolca estate, the La Scolca Wine Club Card, the opening of the proprietary e-commerce and the highly valuable partnerships such as the one with Ferretti Yacht, Allied Marine, Bentley Milano, Urbani, Buccellati, Big Art Festival. Today we support the company in the development of international PR and partnerships, in the coordination of relations with trade partners in 60 countries, and in the scouting and development of new trade contacts.
Terme di Chianciano
Terme di Chianciano: evolving from a quintessential Dolce Vita brand to a renowned international health and wellness destination in Tuscany.
Our project commenced in 2018 with an ambitious objective: to revitalize the Terme di Chianciano brand by enhancing the Acqua Santa and beauty assets of the Tuscan region while promoting healthy and natural lifestyles through accessible and contemporary communication.
We have executed a comprehensive online and offline communication strategy aimed at repositioning the Terme di Chianciano brand both in Italy and internationally, bolstering social media engagement alongside traditional media outlets.
A crucial component of the relaunch initiative was the organization of evening events at the Theia Thermal Pools and a cultural program at the Acqua Santa Park, commemorating the centenary of Maestro Fellini. On the international front, we showcased the destination to over 300 Italian and international tour operators, with particular emphasis on the United States, Europe, and Russia.
We also supported the internal team during B2B engagements and participation in trade fairs both domestically and abroad, in person and digitally, including: the “Les Thermalies” Fair in Paris (January 23-26, 2020, in collaboration with Toscana Promozione), the Italian Luxury Workshop (New York, October 29-30, 2019, promoted by Toscana Promozione), the “China International Import Expo” Fair (November 5-10, 2019, in Shanghai with Federterme), and the Buongiorno Italia Fair (Moscow, December 8-11, 2018).
DiCristian Dessert
Con un'esperienza di oltre 4 generazioni nella produzione di prodotti da forno, DiCristian Dessert ed il suo pastry chef Cristian Agresti hanno oggi una reputazione di rilievo nel mercato italiano ed internazionale.
With more than 4 generations of experience and passion for baked goods, DiCristian Dessert’s frozen pastries has reached an outstanding internationalization.
With his new revolutionary product the “Babarattolo”, Making Business Happen worked on opening new market opportunities and showing the world the magnificent tradition of this Neapolitan dessert. Our team at Making Business Happen was able to prepare the brand for internationalization by strengthening the brand image, packaging efficiency and positioning of the product, so the team could introduce in a second phase Cristian’s art in more than 30 countries as Temporary Export Managers. The synergy of these actions created extraordinary business partnerships with distributors and buyers around the world. The most important achievement was the introduction of DiCristian Dessert to the US importer TerraMar, with which the company established a partnership to sell the Babarattolo in the US market.
Busatti
Con oltre 160 anni di esperienza come tessitori in Anghiari, la famiglia Busatti ha creato un Brand iconico ammirato e apprezzato da molte aziende e clienti in tutto il mondo.
With more than 160 years of experience, the Busatti’s family created an iconic brand that is admired and appreciated by many businesses and clients around the world. Born of weavers from Anghiari, Tuscany, this brand is a symbol of Italian excellence with its refined textiles and intricate designs. Making Business Happen worked with this amazing brand to create a stronger brand identity that could easily transmit quality, history and elegance. With a series of catalog implementations, tradeshows and e-commerce integration, we were able to build the international reputation of this company. During the process, Making Business Happen worked on many fronts to bring Busatti’s fine fabrics in many fields such as catering, interior design, hotel industry, wedding planning, and much more.
Creazioni Antonella
Nella sua sede storica a Pesaro dal 1962 Creazioni Antonella realizza capi di abbigliamento unici con passione, artigianalità ed eleganza, diventando un vero punto di riferimento nel mondo dell'alta moda.
Creazioni Antonella, synonymous with Italian tailoring since 1962, aimed to expand its international presence and reach new customer segments. The goal: to open new foreign markets and diversify sales channels for its prestigious brands.
As Digital Temporary Export Manager, Making Business Happen implemented a targeted strategy:
– Digitalization and New Experiences: we positioned the brands on global e-commerce platforms such as JOOR and Mirta, creating new shopping experiences and expanding their reach.
– Global Expansion: We participated in key trade shows and events (Coterie NY, Who’s Next, CPM Moscow) to build networks with distributors and retailers in the USA, CIS and UAE/MENA.
– Strategic Partnerships USA: we signed partnerships with showrooms (Flying Solo, Franklyn Showroom) to ensure effective representation and distribution.
Thanks to our intervention, Creazioni Antonella significantly increased its visibility and business opportunities globally. The opening to new digital channels and the strategic presence in foreign markets have consolidated the position of the Antonella and Tesei brands as Made in Italy excellences in the world.
Aliveda
Aliveda è un brand innovativo leader nel settore della fitoterapia, il cui obiettivo è curare il benessere delle persone sulla base di rimedi esclusivamente naturali, con un approccio olistico e integrato e coerente con la medicina ufficiale.
Aliveda is an innovative Italian company specializing in phytotherapy and natural wellness, developing products and solutions based on the properties of plants and botanical extracts. Its approach combines the tradition of natural medicine with a modern, science-based vision of wellness, offering exclusively natural remedies designed to support and promote individual balance and well-being.
Making Business Happen supported Aliveda in a process aimed at enhancing and strengthening its Brand Awareness, both in the Italian market and internationally.
The first phase of the project focused on building and consolidating the Brand Identity, also through the strategic use of social media, with the aim of strengthening the brand’s positioning in the pharmaceutical and food sectors while highlighting its distinctive characteristics.
This initial phase laid the foundations for a broader internationalization process through the Digital Temporary Export Management (D-TEM) service, with a specific focus on the US market.
Making Business Happen supported Aliveda across the key activities involved in entering and developing the US market, assisting the company with brand registration, the establishment of its US company, the scouting and selection of new trade prospects, and the development of partnerships with e-commerce platforms, with a particular focus on Amazon.
The project enabled Aliveda to strengthen its digital and international presence, laying the foundations for a more structured and competitive positioning in the global natural wellness market.
Pizza&Other
Pizza&Other, based a few kilometers from Naples, is a leading company in the production of frozen pizzas and baked goods, faithful to the tradition of Neapolitan master pizza makers.
Pizza&Other is a leading company specializing in the production of frozen pizzas and bakery products, rooted in the tradition of Neapolitan master pizzaioli. Founded in Avellino in 2014, the company combines solid managerial expertise with the craftsmanship of gourmet artisanal pizza.
As Digital Temporary Export Manager, Making Business Happen supported the company in consolidating and expanding its presence in international markets.
Through targeted scouting, negotiation, and commercial development activities, new trade partners were identified and activated, increasing the share of production dedicated to export and strengthening the company’s presence in strategic markets including France, Greece, the United Kingdom, Germany, the Scandinavian countries, Malta, and the United States.
The project not only contributed to consolidating the Pizza&Other – Napoli Gran Gourmet brand internationally, but also to promoting the distinctive characteristics of authentic Neapolitan gourmet pizza among international operators, contributing to the creation and development of a qualified market for high-quality premium frozen pizza.
Ortìa
Ortìa è un brand innovativo 100% vegetale, ma prodotto con lo stesso processo di un prodotto caseario.
Ortìa is an innovative, 100% plant-based brand, created through a production process inspired by traditional dairy-making techniques.
Founded by visionary entrepreneurs Irene Pozzoli, Edoardo Pozzoli and Francisco Garcia Molinari, Ortìa offers a range of 100% natural and vegan spreads, characterized by a rich nutritional profile and high protein content.
Tasty and versatile, its products are designed to be enjoyed at any time of the day and are suitable for a wide variety of consumption occasions, encouraging creativity and experimentation in the kitchen.
As a Digital Temporary Export Manager, Making Business Happen supported Ortìa throughout its internationalization journey and the launch of the brand in international markets. Its role focused on driving business development by identifying and establishing relationships with international importers, distributors and retailers, with a particular focus on the European market.
Fratelli Marano
Dal 1930, da tre generazioni, Fratelli Marano produce dolci e torte con protagonista il rinomato e caratteristico fico calabrese, il Fico Dottato.
Since 1930, and now in its third generation, Fratelli Marano has been producing artisanal sweets and specialties featuring the renowned Calabrian Dottato fig.
Its range spans from traditional Crocette, the distinctive dried figs of Calabria, to innovative creations that celebrate other local specialties, such as bergamot, liquorice and chilli pepper, as well as more indulgent combinations featuring chocolate and candied fruit.
Fratelli Marano combines tradition and innovation through a fully artisanal production process: every product is handmade in Italy with care and attention to detail, using carefully selected and authentic ingredients.
Through Making Business Happen USA, Making Business Happen supported Fratelli Marano in its expansion into the U.S. market, with the aim of developing new business opportunities by establishing new contacts, partnerships and sales channels, both digital and traditional.
MAXXelle
Natural Haircare Attitude
For over 60 years, Wal Toush has embodied Italian excellence in the world of haircare, creating 100% Made in Italy products for hair care and coloring. Two distinct brands stand out in their portfolio: MAXXelle and Sikha.
MAXXelle, born in 2010 from a family entrepreneurial passion, is positioned as a young and dynamic brand in the professional market, with a strong commitment to eco-sustainable production and respect for health and the environment. Sikha is the brand designed for new generations, combining cutting-edge technology and green values. Each Sikha product is formulated with vegan and cruelty-free ingredients.
Our Digital Temporary Export Management project, launched in October 2024, supported Wal Toush in expanding into new markets, focusing on MENA countries, the United States, Canada and Mexico. We conducted an in-depth market analysis, profiled and selected key business contacts, in particular importers and distributors specialized in the professional haircare sector.
Our action included direct missions in the Middle East, Saudi Arabia and Kuwait. In addition, we presented the two brands and helped create brand awareness of the two Wal Touch brands, in strategic markets where the company is not yet present. With Making Business Happen, Wal Toush has expanded its international visibility and consolidated its image as an innovative and sustainable leader in the Made in Italy haircare sector and activated promising commercial relationships to expand its distribution abroad.
Il Tuo Banco - The Urban Street Farmers
Il Tuo Banco, un'azienda a conduzione familiare fondata nel 1966, cresciuta negli anni fino a diventare, da piccolo negozio di alimentari ambulante, a importante punto di riferimento nel territorio maremmano per la vendita di prodotti alimentari toscani locali artigianali.
From il Mio Banco sas, a family-run business founded in 1966, which has grown over the years from a street shop to Il Tuo Banco The Urban Street Farmers, a new food truck concept that is an important point of reference for the sale of Maremma products and other excellent products that cannot be found in large-scale distribution.
Making Business Happen supported the company in developing the concept and Brand Identity and in defining a marketing strategy to launch the Brand and the franchising project in international markets, particularly in Europe and the United States.
An authentic “hub market” of stories and products of excellence, the new brand reflects Il Tuo Banco’s commitment and aspiration to bring the flavors of the Tuscan Maremma to the world with a focus on local artisanal and sustainable agri-food production.
Thanks to the new e-commerce site and the franchising concept developed by MBH, Alessio and Mayta, the Founders & Owners of Il Tuo Banco The Urban Street Farmers, are now able to reach a global audience and export the flavors of Maremma to foreign markets to share them with all food lovers.
Gabriele Rocchi
Gabriele Rocchi Handmade in Florence, born in 2021 from the passion and experience of the brothers Gabriele and Francesco Rocchi, the artisan laboratory Gabriele Rocchi has quickly become a point of reference for fine pastry making.
Their creations are a hymn to taste and craftsmanship, such as the Salted Caramel biscuits with Cervia Fior di Sale, the genuineness of the Cantuccini with Avola Almonds or the originality of the Ovo di Frolla. The offer is completed by the spreadable creams with Piedmont PGI Hazelnut and Salted Caramel, together with the premium line of Panettone and Colomba.
Each Gabriele Rocchi product is the result of a meticulous process, which starts from the rigorous selection of raw materials and culminates in a design that is meticulous in every detail – from shape to consistency, from aromas to presentation – guaranteeing an impeccable sensory experience.
Making Business Happen played a crucial role in defining the positioning of the Gabriele Rocchi brand and accelerating its brand awareness in international markets. We worked strategically in the United States and the United Kingdom, activating a network of new commercial contacts and opening both digital and traditional sales channels.
Our intervention was instrumental in the entry of Gabriele Rocchi in the United States and the United Kingdom, establishing strong partnerships with two key importers.
Pastificio Carmiano
Jealous guardian and priviledge heir of Gragnanese Pasta Art.
Specialized in the production of pasta according to the ancient Gragnano tradition, Pastificio Carmiano was born from the union of the passion for taste and respect for tradition with the wisdom and dedication of those who dedicate their lives to the art of pasta making every day.
Craftsmanship is the absolute protagonist of the working method. Slow processing, prevalence of manual processes, selection of the best Italian grains, environmental sustainability and attention to
details are the guidelines of Pastificio Carmiano workshop activities.
Pastificio Carmiano is recognized as an operator within the Pasta di Gragnano I.G.P. circuit. This
guarantees the authentic origin of the product and protects against the risks of counterfeiting
and abuse, offering consumers maximum confidence in its quality.
Making Business Happen has supported Pastificio Carmiano in the expansion of international markets with Digital Temporary Export Management activities, with a particular focus on the United States market, with definition of marketing strategy and selection and activation of relationships with local trade partners.
Olio Piro
High antioxidant extra virgin olive oil
Launched in the United States in 2020 by Romain Piro and Marie-Charlotte Piro, Olio Piro produces an exceptionally high-quality Extra Virgin Olive Oil, characterised by its high antioxidant content and appreciated for its distinctive flavour and outstanding health benefits. Olio Piro is produced in Tuscany, on the slopes of Mount Amiata, an area renowned for its ideal soil and climate conditions for olive cultivation. Winner of international competitions and the subject of prestigious collaborations, including Eleven Madison Home for Eleven Madison Park, Olio Piro is helping to redefine the ultra-premium Extra Virgin Olive Oil category on the international stage. The brand is built around key values including respect for nature, innovation, sustainability, and a constant pursuit of excellence at every stage of the production process.
Making Business Happen initially conducted an in-depth market analysis and research project for Olio Piro, focusing on Germany, Japan, and the United Kingdom. The objective was to gain a deeper understanding of local Extra Virgin Olive Oil market dynamics, identify development opportunities, and define the most effective market entry strategies.Following this initial analytical phase, Making Business Happen supported Olio Piro in its international market development, with a primary focus on Canada, Germany, and Japan, supporting the brand across positioning, commercial networking, and international growth activities
Le Bontà
Superior quality Italian sauces and soups, made with the finest raw materials and able to satisfy all ethical and taste needs of national and European consumers.
Le Bontà was founded in 1994 in Prato and began its journey with the production of sauces and ragùs of the Tuscan gastronomic tradition under the brands i Toscanacci and Accademia Toscana.
Le Bontà, founded in Prato in 1994, began its journey with the brands i Toscanacci and Accademia Toscana, establishing itself in the production of sauces and ragùs of the Tuscan gastronomic tradition. In 2011, the acquisition by the Barbagli and Carapelli families, with over a century of leadership in the food sector, accelerated development, preserving the authentic traditional identity. 2012 saw the integration of Nuova Terra, a reference player in the cereal, legume and seed market for over twenty years. The expansion continued in 2022 with the acquisition of F.lli Chiaverini, a historic Florentine jam brand since 1928.
Making Business Happen had strategically collaborated with the Le Bontà Group to expand and strengthen the presence of our brands on international markets. The primary objective was the launch of the Chiaverini brand, enhancing its innovative and distinctive packaging, with a strategic focus on the United States, Northern Europe, South East Asia and the Middle East.
Oilalà
Oilalà is an Italian brand dedicated to elevating extra virgin olive oil as a distinctive expression of excellence
Oilalà is an Italian brand founded by Spiros Borraccino, dedicated to elevating extra virgin olive oil as a distinctive expression of excellence, well-being, and Italian and Mediterranean lifestyle, with strong growth potential in international markets.
Making Business Happen supports the company through a strategic and commercial development journey, with a focus on internationalization and strengthening the brand’s market positioning. Activities include the development of international markets — particularly the United States, United Kingdom, Middle East, and European Union — through the organization of business missions and the establishment of qualified contacts with importers, distributors, specialized retailers, and Ho.Re.Ca. operators.
At the same time, Making Business Happen supports Oilalà in identifying potential Italian and international investors, enhancing the overall attractiveness of the business project and creating new opportunities for growth.
The collaboration also includes the development and conceptualization of Oilalà’s new cosmetics line, based on extra virgin olive oil as a distinctive ingredient, thereby expanding the brand’s growth opportunities into high-value-added sectors.
Making Business Happen also supports Oilalà in strengthening its brand identity and market presence through the development of a renewed visual identity, the design of new catalogues, and the management of the brand’s social media communication.
DUKA Il Moro di Firenze
The 100% Arabica sparkling coffee concept roasted in Florence
With the strategic support of Making Business Happen, DUKA Il Moro di Firenze, the 100% Arabica sparkling coffee concept roasted in Florence, has made significant steps in its branding, communication and export management journey.
Making Business Happen was chosen as DUKA’s strategic partner, not only to define the product’s unique identity as “coffee with bubbles”, but also to plan its expansion into international markets. Our knowledge of the food & beverage sector and the tailored approach have allowed DUKA to overcome the typical challenges of entering new markets.
Today, DUKA Il Moro di Firenze can boast a presence in key markets such as the United States (USA), Saudi Arabia (KSA) and MENA (Middle East and North Africa).
This success is the result of a synergic work that included: Concept development, brand and social media management: creation of a strong coordinated image and a captivating narrative that would enhance DUKA’s Florentine nature and innovation, distinguishing it in the beverage panorama.
Export Management Strategies: identification and penetration of the most promising markets, management of logistical and regulatory complexities, and creation of strategic partnerships for distribution.
The partnership with Making Business Happen has allowed DUKA to bring the taste and style of Florence beyond the Italian borders, making “sparkling coffee” an experience appreciated internationally.
Gabor Cosmetics
Gabor is a cosmetics company today present on the Italian and international market
Gabor is a cosmetics company founded in the 50s by the Ferrando family, based in Genoa, today present on the Italian and international market thanks to distribution in the best perfumeries and digital market places.
Our partnership with Gabor began in 2021, right during the pandemic. In such a complex and uncertain moment, our goal was to support the company in identifying new markets and sales channels for the positioning of the Brand. We supported the company in strengthening the internationalization process, with a particular focus on the Block Chain skincare line based on 9 hyaluronic acids, through a Digital Export Management project aimed in particular at the markets of France, the United States, China, Iran, Morocco, Albania and Eastern Europe.
Furthermore, our Team supported the company during its participation in trade fairs such as Cosmoprof Las Vegas, working both on the pre-matching phase and on the meeting phase and subsequent follow-up with the buyers met at the fair.
Our internationalization project has allowed Gabor to gain greater visibility at an international level, improve Brand Awareness and above all activate new commercial partners.
Nota Solutions
Fragrance creation with fashion, sport, hospitality, wellness, and tourism
Making Business Happen worked to position NOTA SOLUTIONS by Abdullah Bahabri as a global lifestyle and cultural brand a creative movement that blends craftsmanship, innovation, and personal expression, rather than simply a product label. This approach connects bespoke fragrance creation with fashion, sport, hospitality, wellness, and tourism, allowing consumers to interact with the brand in meaningful, sensorial and memorable ways.
A major focus lies in redefining how people experience destinations. As global tourism continues to grow and evolve, NOTA SOLUTIONS is reimagining travel as a sensorial journey one where fragrance deepens memory, emotion, and cultural appreciation. The initiative introduces destination-inspired scents, curated olfactory experiences, personalized perfume blending, and hospitality integrations that elevate the guest experience. From luxury hotels and boutique retail to cultural events and sports venues, the brand is creating aromatic touch points that connect visitors to place, heritage, and personal memories.
Each collaboration is designed not only to enhance sensory immersion, but also to generate lasting emotional connection transforming travel moments into personalized scent memories that continue long after the journey ends.
Making Business Happen also worked actively to expand NOTA SOLUTIONS footprint across both Europe and the MENA region, building partnerships with fashion houses, hospitality groups, sports organizations, tourism boards and cultural institutions. These collaborations are tailored to each market, ensuring cultural authenticity, operational excellence, and strong community engagement.